According to the management team, they key driver has been to invest in the digital advertisement to get known in the first place. After a sustainable investment on the digital scene, Daxue Consulting leveraged word-of-mouth and acquired fame to increase its portfolio of clients to up to 140 clients and 200 projects in 2016. The 2 offices of Daxue Consulting respectively in Beijing and Shanghai helped to get both government and institutions as well as private companies as clients. One of the core differentiation of Daxue is to have those 2 offices when most competitors of its size only get one.
